The Irrawaddy is a through-flowing river, dating back to the late Oligocene, comprising upper, central, and lower parts that cover an area of up to 410,000 square kilometres. As the monsoons present, where 70% of its freshwater discharge occurs, which imposes floods on the river, it was less intense than it is nowadays as the topography is less pro

also have their own podcasts, such as The Message. American podcasts are also experimenting with combining video and audio to enrich content. Last year, 9% of podcast advertising revenue came from video-enhanced programs. For example, PowerfulJRE on YouTube, a podcast that uploads video of the host and guests recording the podcast, has garnered 11.

and when the mobile internet emerged, users quickly shifted to more stimulating media like short videos and live streaming, making podcasts seem like a niche medium. From a commercial monetization perspective, the U.S. has already formed a relatively mature podcast revenue model, while China’s model remains quite simple. The U.S. podcast industry

to thrive and has become the largest podcast market in the world. What has caused podcasting, a crucial content distribution model, to remain relatively lukewarm in China? First, due to different user habits, China has not yet formed a solid and widespread podcast user base like the United States. The U.S. is recognized as the most mature podcast m

In fact, Ximalaya has long been a leader in China’s audio-podcast industry, with a massive content library and a large user base. In 2023, its monthly active users across all scenarios reached 303 million, ranking it first in the industry, with a primary user base in young people from first- and second-tier cities. According to data released by t