industry, with a massive content
In fact, Ximalaya has long been a leader in China’s audio-podcast industry, with a massive content library and a large user base. In 2023, its monthly active users across all scenarios reached 303 million, ranking it first in the industry, with a primary user base in young people from first- and second-tier cities. According to data released by the platform, in 2023, the number of commercially valuable podcasts on the platform exceeded 240,000, with over 5.19 million new podcast episodes released that year. Additionally, the company reported its first-ever annual profit, with an adjusted net profit of RMB 224 million. หนังใหม่2025