has caused podcasting, a crucial

to thrive and has become the largest podcast market in the world. What has caused podcasting, a crucial content distribution model, to remain relatively lukewarm in China? First, due to different user habits, China has not yet formed a solid and widespread podcast user base like the United States. The U.S. is recognized as the most mature podcast market globally. According to an Edison Research survey in 2024, 70% of people over 12 years old in the U.S. have listened to a podcast, with 43% tuning in weekly. In comparison, the figures for the UK, Germany, and Japan are 26%, 19%, and 13%, respectively. Americans listen to an average of 8.3 hours ดูหนัง24